Our Why

“There is no Planet B.”
~  Stephen Hawking

We’ve Got a Problem

  • 97% of the world’s climate scientists warn that we have seven years to avert an irreversible planetary disaster. Our planet is on fire and it’s not the only one taking on heat
  • Organizations are taking heat about what they are doing to, and/or not doing for our environment
  • This heat is costly : loss of consumers, employees, investors, market share, partners, revenue, shareholders, stakeholders, and suppliers . . . and reputation!
  • The age of “greenwashing” is over –
    it’s time for companies to change.
  • Currently, there is no private sector initiative addressing the issue. (And Business Roundtable pledges by large companies do not cut it!) Time to walk the talk on a massive scale!

A Global Wake-up Call

This absolutely must-watch and share worldwide speech by Mia Mottley, the Prime Minister of Barbados, at the COP 26 climate conference in November of 2021, encapsulates the sentiments of our Founder.

It perfectly speaks to our reason for being as a company, and our goal of reversing climate change to save our world and all of its living beings.

Some BIG Reasons
to Pay Attention! 


  • 66% of consumers prefer
    socially responsible brands.
  • For millennials: 87%, and for GenZers: 94%
  • 54% of GenZers and 50% of millennials will pay 10% more for sustainable products and services.


  • Millennials make up 50% of the workforce, and the heat from them and Gen Z is scorching!
  • 55% of millennials choose jobs based on environmental & corporate social
    responsibility (CSR).
  • GenZers and millennials will make up 75% of the global population by 2050!


  • In 2019, investors considering what a company does relative to our environment grew from 48% to 75%!


By 2070, the earth will be unsuitable for human life to flourish. 97% of climate scientists agree – the earth is warming due to human activity.

The UN 2018 report on climate change – our world is on the brink of failure by 2030 if global warming continues at its present rate.

By 2070, the earth will be unsuitable for human life to flourish.


2020 was the second-hottest year in 140 years.

Extreme weather events rise yearly, affecting the lives and livelihoods of all living beings.

2018: 65.6 million climate refugees

2050: 143 million climate refugees projected in just three regions


With our greenhouse gas emissions now, we have a 93% chance of a hotter planet – by four degrees Celsius!

This means food and health risks, increased intensity and frequency of storms, heat, resource scarcity, and permanent losses of all kinds.

This leads to unimaginable economic, environmental, security, and health threats.


In 2019, 24 million people were displaced by weather-related disasters.

It is projected that our world will have 150-200 million climate change refugees by 2050.

This increases poverty, homelessness, and certain wars.
People of color are disproportionately affected by climate change.

“Do not get lost in a sea of despair. Be hopeful, be optimistic. Our struggle is not the struggle of a day, a week, a month, or a year; it is the struggle of a lifetime. Never, ever, be afraid to make some noise and get in good trouble, necessary trouble.”

~ The late U.S. Rep. John Lewis