Our Why

“There is no Planet B.”

~  Stephen Hawking

Planet with right half burning

We’ve Got a Problem

  • 97% of the world’s climate scientists warn that we have seven years to avert an irreversible planetary disaster. Our planet is on fire and it’s not the only one taking on heat . . .
  • Organizations are taking heat about what they are doing to, and/or not doing for our environment
  • This heat is costly: loss of consumers, employees, investors, market share, partners, revenue, shareholders, stakeholders, and suppliers . . . and reputation!
  • The age of “greenwashing” is over –
    it’s time for companies to change.
  • Currently there is no private sector initiative addressing the issue. (And Business Roundtable pledges by large companies do not cut it!) Time to walk the talk on a massive scale!

Some BIG Reasons
to Pay Attention! 

  • 66% of consumers prefer
    socially-responsible brands.
  • For millennials: 87%, and for GenZers: 94%
  • 54% of GenZers and 50% of millennials will pay 10% more for sustainable products and services.


  • Millennials make up 50% of the workforce, and the heat from them and Gen Z is scorching!
  • 55% of millennials choose jobs based on environmental & corporate social
    responsibility (CSR).
  • GenZers and millennials will make up 75% of the global population by 2050!


  • In 2019, investors considering what a company does relative to our environment grew from 48% to 75%!


By 2070, earth will be unsuitable for human life to flourish.97% of climate scientists agree – the earth is warming due to human activity.

The UN 2018 report on climate change – our world is on brink of failure by 2030 if global warming continues at its present rate.

By 2070, earth will be unsuitable for human life to flourish.


2020 was the second-hottest year in 140 years

Extreme weather events rise yearly, affecting the lives and livelihoods of all living beings.

2018: 65.6 million climate refugees

2050: 143 million projected in just three regions


If current greenhouse gas emissions remain steady, we have a 93% chance of a planet that is hotter by four degree Celsius.

This ensures food an health risks, increased intensity and frequency of storms, floods, heat waves, water scarcity and quality, permanent land loss due to sea level rise, etc.

This leads to unimaginable economic, environmental, security, and health threats, including pandemics.


In 2019, 24 million people were displaced by weather-related disasters.It is projected that our world will have 150-200 million climate change refugees by 2050.

This increases poverty, homelessness, and certain wars.
People of color are disproportionately affected by climate change.

Kookaboora in a burned down forest.

The Bottom Line

“Between 2030 and 2050, climate change is expected to cause approximately 250,000 additional deaths per year, from malnutrition, malaria, diarrhea and heat stress. The direct damage costs to health (i.e.: excluding costs in health-determining sectors such as agriculture and water and sanitation), is estimated to be between USD $2-4 billion/year by 2030.” ~ World Health Organization

“More than five million extra deaths a year can be attributed to abnormal hot and cold temperatures.” ~ Monash University study

“Do not get lost in a sea of despair. Be hopeful, be optimistic. Our struggle is not the struggle of a day, a week, a month, or a year; it is the struggle of a lifetime. Never, ever, be afraid to make some noise
and get in good trouble, necessary trouble.”
~ The late U.S. Rep. John Lewis