OUR WHY


“There is no Planet B.”
~  Stephen Hawking

LAKEPORT, CA - JULY 31:  A helicopter prepares to drop water on the River Fire as it burns through a canyon on July 31, 2018 in Lakeport, California. The River Fire has burned over 27,000 acres, destroyed seven homes and stands at only eight percent contained.  (Photo by Justin Sullivan/Getty Images)

We’ve Got
a Problem

  • 97% of the world’s climate scientists
    warn that we have seven years to avert
    an irreversible planetary disaster.
    Our planet is on fire and it’s not
    the only one taking on heat.
  • Organizations are taking heat
    about what they are doing to, and/or
    not doing for our environment.
  • This heat is costly:  loss of consumers,
    employees, investors, market share, partners,
    revenue, shareholders, stakeholders,
    and suppliers . . . and reputation!
  • The age of “greenwashing” is over –
    it’s time for companies to change.
  • Currently, there is no private sector
    initiative addressing the issue. (And
    Business Roundtable pledges by large
    companies do not cut it!) Time to
    walk the talk on a massive scale!

A Global Wake-up Call

This absolutely must-watch and share worldwide
speech by Mia Mottley, the Prime Minister of Barbados,
at the COP 26 climate conference in November of 2021,
encapsulates the sentiments of our Founder.

It perfectly speaks to our reason for being as a
company, and our goal of reversing climate change
to save our world and all of its living beings.

People protesting climate change on a city lawn.

Some BIG Reasons to
Pay Attention! 

CONSUMERS:

  • 66% of consumers prefer
    socially responsible brands.
  • For millennials:  87%,
    and for GenZers:  94%
  • 54% of GenZers and 50% of
    millennials will pay 10% more
    for sustainable products and services.

EMPLOYEES:

  • Millennials make up 50% of the
    workforce, and the heat from
    them and Gen Z is scorching!
  • 55% of millennials choose jobs
    based on environmental &
    corporate social responsibility (CSR).
  • GenZers and millennials will make up
    75% of the global population by 2050!

INVESTORS:

  • In 2019, investors considering what
    a company does relative to our
    environment grew from 48% to 75%!
MUCH BIGGER REASONS TO PAY ATTENTION / TAKE ACTION!

OUR GLOBAL CRISIS

By 2070, the earth will
be unsuitable for human life to
flourish. 97% of
climate scientists
agree – the earth is warming due
to human activity.

The UN 2018 report on climate change – our world is on the brink

of failure by 2030
if global warming continues at
its present rate.

By 2070, the earth will

be unsuitable for
human life to flourish.

THREATS

2020 was the
second-hottest
year in 140 years.

Extreme weather events rise yearly, affecting the lives and livelihoods of
all living beings.

2018:  65.6 million

climate refugees

2050:  143 million climate refugees projected in
just three regions

ONE HOT MESS

With our greenhouse gas emissions now, we
have a 93% chance of a
hotter planet – by four
degrees Celsius!

This means food and health risks, increased intensity and frequency of storms, heat, resource scarcity, and permanent
losses of all kinds.

This leads to unimaginable economic, environmental, security, and
health threats.

HUMAN IMPACT

In 2019, 24 million people were
displaced by weather-related disasters.

It is projected that
our world will have 150-200 million climate change refugees by 2050.

This increases poverty, homelessness,
and certain wars.
People of color are disproportionately affected by
climate change.

“Do not get lost in a sea of despair. Be hopeful, be optimistic. Our struggle is not the struggle of a day, a week, a month, or a year; it is the struggle of a lifetime. Never, ever, be afraid to make some noise and get in good trouble, necessary trouble.”

~ The late U.S. Rep. John Lewis