"A significant portion of the earth’s population will soon recognize,
if they haven’t already done so, that humanity is now faced with a stark choice: evolve or die."
~ Eckhart Tolle
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OUR INVESTMENT OPPORTUNITY
What: A highly-disruptive, eCommerce "unicorn" filling a gaping hole in the sustainable products AND services purchasing market for consumers and organizations
Who:
*A founder with two startups and two turnarounds under her belt - most notably, a 1000-person IBM startup; 27+ years of business development, 30+ years of consulting and coaching, and 10 years of HR experience
*Selling partners: existing sustainable marketplaces and companies
Market: $40 trillion Total Addressable Market (TAM,) $12T Serviceable Addressable Market (SAM)
Market Growth: 54.7% of all growth in the Consumer Packaged Goods (CPG) market came from sustainable products, (from 2013-2018,) despite the fact that they only represent 16.6% of the market. The sustainable product market grew 7.1 times faster than products not marketed as sustainable.*
Planet Cents includes both products AND services!
* New York University Stern Center for Sustainable Business' Sustainable Market Share Index 2021
INVESTMENT TIP:
Sustainable funds are faring better than traditional investments –
especially in this global health pandemic: Here’s why:
MILLENNIALS & GENZers ARE FORCING AN ESG REVOLUTION
Driven in part by the activism of millennials who choose companies aligned with their values, ESG investing has surged in recent years. Shareholder rebellions are on the rise too!
PLANTING SUSTAINABLE "SEEDS" IS ON THE RISE
There is an investor sea change going on.
For those paying attention, ESG investing is outperforming the non-ESG market.
It is also preferable in a turbulent and unstable market due to COVID19.
Those who invest in solving our global climate crisis will leave
a sustainable gift unknown heretofore to humanity!
ESG STOCKS PROVE THEIR VALUE DURING THE COVID CRISIS
OUR INVESTORS WILL MOST LIKELY BE:
#1: Private angels/angels groups, family offices, and foundations focused on ESG or CSR
#2: VC's most likely focused on climate and/or social impact
#3: Individuals and organizations who care about our planet
No private equity firms
Also, businesses founded by women and VC backed deliver more than 2 times as much per dollar invested than
those founded by men. Plus, diversity in management correlates with greater innovation. (Source: Forbes)
If this is true, do you find it outrageous that women founders get only 2% of investor funds?! (Source: Fortune)
Planet Cents is woman-led.
"There's plenty of evidence that companies prioritizing ESG issues actually generate superior
long-term financial performance across a range of metrics -- including sales growth, return on equity (ROE),
return on invested capital (ROIC), and even alpha (market out-performance)."
"Choose only one master - nature."
~ Rembrandt