You have to act as if it were possible to radically transform
the world. And you have to do it all the time.
- Angela Davis
Leslie Sheridan, Founder: "Herstory"
Leslie Sheridan, Founder: "Herstory"
There's a lot of talk about climate change, yet not a lot of walk by governments, countries, companies, and individuals!
Some things are being done, they're not large enough to address our global climate crisis . . . and they don't bring us all together to put some serious brakes on it.
Some things are too difficult for some to do, and forcing them won't work. How do you get them to take an easy step which benefits them and the planet?
This nagged at Leslie for two years, until one day, Planet Cents was born in a moment of divine inspiration.
Leslie's "Eureka!" Moment
Leslie's "Eureka!" Moment
Leslie did not start with "let's start a sustainable marketplace!" (Hardly, as she is not a big consumer and loves thrift shops!) She began with: How do we get as many people and organizations to come together to reverse climate change?
The answer: shopping is something that almost everyone does. If we just ask people to shop sustainably, it's not too much to get a habitable planet for current and future generations. Best deal ever!
According to the Kauffman Foundation, startups led by women achieve a 35% higher return on investment.
Also, businesses founded by women and VC backed deliver more than 2 times as much per dollar invested than
those founded by men. Plus, diversity in management correlates with greater innovation. (Source: Forbes)
If this is true, do you find it outrageous that women founders get only 2% of investor funds?! (Source: Fortune)
Not Just Any Marketplace!
A Marketplace on a Mission!
Not Just Any Marketplace!
A Marketplace on a Mission!
Why is Leslie driven to reverse climate change ASAP?
Because human lives and livelihoods are at stake, and because our gorgeous planet and all of its living beings need to be healthy, habitable, and existing for current and future generations.
In 2018, there were 65.6 MILLION climate refugees and a World Bank report projects that in three of the most vulnerable regions of the world, 143 MILLION people could be displaced by 2050. This breaks Leslie's heart, and at times brings her to tears to see people fighting for their lives and/or losing everything they know and love.
Some might say that it is quixotic to take on such a challenge, but we are up to the task! Anything less is fatal. Climate talk without climate walk equals mass murder.
"Choose only one master - nature."
~ Rembrandt
"Choose only one master - nature."
~ Rembrandt